Growth Marketing Director

### Growth Marketing Director

Blenders Eyewear is seeking a proven, data-centric Growth Marketing Director to oversee our paid acquisition and retention/lifecycle marketing initiatives. The successful candidate will possess extensive, real-world experience in a fast-paced, DTC environment, demonstrate proficiency in scaling comprehensive digital marketing strategies, and maintain a deep understanding of eCommerce drivers to translate key performance indicators into substantial revenue growth.

This role reports to the Head of eCommerce and Digital, leading the strategic planning and execution of all paid media and retention/lifecycle initiatives. Additionally, the role owns all agency partnerships and collaborates cross-functionally to accelerate eCommerce revenue through optimized customer acquisition and retention. Although there are no immediate direct reports, this leader will be instrumental in influencing internal teams and driving measurable business KPIs.

Our ideal candidate is a self-starter, autonomous problem solver, and collaborative team player who can balance big-picture strategy with hands-on executional oversight. We are looking for a leader who acts with a sense of urgency to drive results while maintaining a high level of analytical rigor. This individual is a continuous learner, staying ahead of emerging growth marketing, retention, and loyalty trends to create best-in-class strategies that drive sustainable growth.

### Performance Marketing & Paid Acquisition

• Define and lead the strategy, management, and performance of paid acquisition channels across Meta, Google, TikTok, YouTube, paid social, paid search, display, CTV, affiliates, Amazon, and emerging growth channels.
• Oversee agency partners responsible for media planning, buying, optimization, reporting, and execution, while managing budgets, forecasting, pacing, and channel allocation recommendations.
• Partner with agencies and internal teams to test new channels...