Events Marketing Specialist

Description

WTWH Media is seeking a strategic, data-driven, and communications minded Events Marketing Specialist. Reporting to the Vice President of Marketing, the Events Marketing Specialist is responsible for developing and executing event-specific marketing plans with the primary goal of driving registrations and achieving attendance targets within our Engineering portfolio. Beyond registrations, this role plays a critical part in strengthening brand positioning, expanding audience reach, deepening engagement, and supporting revenue growth.

The Specialist manages campaigns across email, social media, telemarketing, digital advertising, partnerships, influencer outreach, and websites. Success requires a balance of strategic planning and hands-on execution, with the ability to craft compelling campaigns, optimize performance using data, and adapt quickly in a fast-paced environment.

This role works in close partnership with the Portfolio Marketer, Sales, Audience Development, Events, Operations, and Editors to ensure marketing strategies, content, and messaging are fully aligned.

Key Responsibilities

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• Event Marketing Plans: Develop and execute marketing plans for each event to drive registration growth and meet attendance targets.
• Collaboration & Alignment: Partner with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure strategies are consistent across channels and aligned with editorial standards and brand voice.
• Audience Targeting: Partner with Audience Development to build and segment lists, refine outreach strategies, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigation strategies, and adapting to shifting marketing plans.
• Campaign Execution: Create and manage event-specific campaigns across email, telemarketing, social media, influencers, partnerships, and media agreements to expand reach and maximize exp...