Director of Paid Social

Overview

National Debt Relief is seeking a Director of Paid Social to lead one of the company's fastest-growing customer acquisition channels. This role is responsible for defining the strategy, execution, and long-term growth roadmap across the company's Paid Social portfolio, including Meta, TikTok, and other social platforms, while also overseeing native advertising, AppLovin, and adjacent performance media channels.

This leader will own a multi-million-dollar monthly media investment across these channels while managing a high-performing team and agency partners. Success in this role requires a unique combination of strategic leadership and hands-on platform expertise. The ideal candidate enjoys diving into campaign performance, optimizing bidding strategies, influencing creative direction, testing new approaches, and using data to make smarter marketing decisions.

Reporting directly to the Vice President of Digital Performance Marketing & Growth, this individual will play a critical role in scaling customer acquisition while improving marketing efficiency and driving measurable business growth.

Responsibilities: * Own the strategy, execution, and performance across the company's Paid Social and adjacent performance media portfolio, including Meta, TikTok, native advertising, and AppLovin. * Develop annual and quarterly channel strategies that align media investments with customer acquisition and business growth objectives. * Lead campaign planning, account structure, audience strategy, budget allocation, and bidding strategy to maximize performance across each platform. * Continuously optimize campaigns through creative testing, audience expansion, placement optimization, and platform-specific best practices. * Partner closely with Creative to establish testing roadmaps that improve creative performance and accelerate learning. * Leverage first-party data, conversion signals, and measurement frameworks to improve optimization, targeting, an...