Director of Marketing and Brand

Director of Marketing & Brand

*Position Summary*

The Director of Marketing & Brand is responsible for growing direct bookings, strengthening the Zion White Bison brand, and leading the resort's overall marketing strategy. This role oversees brand management, digital marketing, content creation, website optimization, and guest communications to ensure a consistent guest experience across all touchpoints.

Using the StoryBrand framework, this role will position the guest as the hero while Zion White Bison serves as the trusted guide, creating clear messaging that builds trust, inspires action, and increases direct bookings.

Reports To

CEO

*Key Responsibilities*

*Brand Management*

Own and protect the Zion White Bison brand by ensuring consistent messaging, visual identity, and guest experience across all guest touchpoints. This includes the website, social media, signage, printed materials, email communications, wayfinding, on-property guest information, and all other customer-facing content.

*Digital Marketing*

Develop and manage digital marketing strategies including Google Ads, SEO, Meta advertising, email marketing, AI search optimization, Google Business Profile, and online listings to increase direct bookings and revenue.

*Website & Conversion Optimization*

Manage the resort website, booking engine, landing pages, and user experience to maximize direct bookings. Continuously improve the customer journey through conversion optimization, clear messaging, and user-focused design that guides guests confidently through the booking process.

*Content & Creative*

Lead the resort's storytelling strategy by developing monthly content calendars and creating social media, photography, video, blogs, and email campaigns in advance. Ensure all content is aligned with the Zion White Bison brand, follows StoryBrand messaging principles, and supports seasonal marketing initiatives.

*Revenue Campaigns*

Plan and execute year-round marketing cam...