Director of Demand Generation - London, Cork or US

Location

London, UK; Cork, Ireland (hybrid, 2 to 3 days in office); or Remote, US (East Coast preferred)

Reports to

VP Marketing

Employment type

Full-time, permanent

About Genesis AHC

Genesis is on a mission to deliver significant financial, operational, and clinical benefits to hospital systems and NHS Trusts through a software platform for complete clinical traceability. We track the movement of care-critical supplies, implants, and equipment from the supplier all the way to the patient bedside, and turn that data into measurable outcomes: revenue captured, waste eliminated, never events prevented, clinician time returned to care.

Why This Role Matters

Your primary mandate is simple: build the pipeline that fuels Genesis AHC’s growth across the US, UK, and EU. We sell complex, high-value software into hospital systems, NHS Trusts, and private hospital groups, and marketing generated pipeline is critical to our growth.

This role is directly accountable for

• Pipeline generation: hitting the quarterly and annual sourced and influenced pipeline number the executive team commits to the board
• Pipeline quality: ensuring opportunities are in-ICP, well-qualified, and convert at healthy rates through to closed-won
• Pipeline efficiency: defending CAC, payback, and marketing-sourced win rate as we scale spend
• Pipeline coverage: making sure every region and every named target account has the right air cover and lifecycle motion behind it
• Setting the AI-first operating model that lets a small team produce outsized pipeline results

This is a high-visibility, high-leverage role with a direct line to the VP Marketing and a tight working partnership with the CRO.

What You Will Own

Lifecycle Marketing and Marketing Operations (HubSpot)

You are the architect and operator of HubSpot and the lifecycle programs that run on it.

* Design and maintain lifecycle stages, lead scoring, and routing logic across US, UK, and E...