Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance MarketingPosition Type: Full-Time, Remote

Working Hours

U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)* Manage campaigns across: * + Search + Display + Remarketing * Conduct keyword research and structure campaigns for performance * Write and test high-converting ad copy * Optimize key metrics: * + CPC + CTR + Conversions + ROAS * Manage budgets, bidding strategies, and targeting * Identify and implement performance improvements

2. Social Media Execution & Engagement

* Manage engagement across: * + Instagram + Facebook + LinkedIn * Respond to comments, DMs, and audience interactions * Support: * + Content scheduling + Caption writing + Post optimization * Monitor engagement metrics and audience growth

3. SEO & Organic Growth

* Conduct keyword research using tools like: * + SEMrush * Optimize: * + Metadata + Content + Internal linking * Support technical SEO improvements * Track: * + Keyword rankings + Organic traffic * Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

* Track performance across: * + Paid campaigns + Social channels + Organic traffic * Analyze data using: * + Google Analytics 4 * Prepare reports with: * + Insights + Recommendations * Maintain clean documentation of campaign updates and changes

What Makes You a Strong Fit

* You are execution-focused — you actually run campaigns * You make decisions based on data, not assumptions * You’re comfortable managing multiple campaigns simultaneously * You continuously test, iterate, and improve performance * You balance: * + Performance metrics + Creative execution

Requirements (Must-Have)

Experience* 3+ years of hands-on experience managing: * + Google Ads campaigns * 3+ years managing social media platforms * Proven SEO experience using: * + SEMrush, Ahrefs, or similar tools

Core Skills

* Strong understanding of: * + CPC + CTR + Conversions + ROAS * Experience with: * + Google Analytics 4 * Strong written communication and copywriting skills * Ability to work independently in a remote environment

Nice to Have

* Experience managing multiple client accounts * Background in: * + E-commerce + SaaS + B2B Marketing * Experience with: * + A/B testing frameworks + Conversion rate optimization * Familiarity with content marketing workflows

Tools & Platforms

* Google Ads * Google Analytics 4 * SEMrush / Ahrefs * Social media platforms (Instagram, Facebook, LinkedIn) * Reporting & analytics tools

What a Typical Day Looks Like

* Review campaign performance and key metrics * Optimize Google Ads campaigns and creatives * Respond to social media engagement and interactions * Update SEO content and keyword strategies * Analyze data and identify optimization opportunities * Prepare reports and recommendations

In short

You continuously improve traffic, engagement, and conversions across paid and organic channels.

Key Metrics for Success (KPIs)

* Improved Google Ads performance (CPC, CTR, ROAS) * Growth in social media engagement and audience activity * Increased organic traffic and keyword rankings * Accuracy and clarity of reporting * Consistent campaign optimization and improvement

Why This Role Stands Out

* True multi-channel ownership (paid + social + SEO) * Execution-focused role with measurable impact * Opportunity to work across multiple growth channels * Performance-driven environment with clear accountability * Growth opportunities into: * + Performance Marketing Manager + Growth Lead

Interview Process

* Initial Screening Call * Recruiter Interview * Final Interview * Offer & Onboarding

Apply Now

If you:

• Enjoy running campaigns and improving performance
• Think in terms of metrics and optimization
• Like working across paid, social, and SEO channels
• Want a role with real impact on growth

This is a strong opportunity to step into a high-impact digital marketing role.