Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance MarketingPosition Type: Full-Time, Remote

Working Hours

U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.

This is a hands-on, execution-first role — not strategy-only.

You will

• Run and scale Google Ads campaigns
• Manage social media engagement and content execution
• Improve SEO and organic visibility
• Continuously test, analyze, and optimize performance

If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.

What You’ll Own

1. Google Ads & Paid Search (Primary Focus)* Manage campaigns across: * + Search + Display + Remarketing * Conduct keyword research and structure campaigns for performance * Write and test high-converting ad copy * Optimize key metrics: * + CPC + CTR + Conversions + ROAS * Manage budgets, bidding strategies, and targeting * Identify and implement performance improvements

2. Social Media Execution & Engagement

* Manage engagement across: * + Instagram + Facebook + LinkedIn * Respond to comments, DMs, and audience interactions * Support: * + Content scheduling + Caption writing + Post optimization * Monitor engagement metrics and audience growth

3. SEO & Organic Growth

* Conduct keyword research using tools like: * + SEMrush * Optimize: * + Metadata + Content + Internal linking * Support technical SEO improvements * Track: * + Keyword rankings + Organic traffic * Identify content gaps and growth opportunities

4. Reporting & Performance Tracking

* Track performance across: * + Paid campaigns + Social channels + Organic traffic * Analyze data using: * + Google Analytics 4 * Prepare reports with: * + Insights + Recommendations * Maintain clean documentation of campaign updates and changes

**Wha...