Digital Marketing Manager

Job Title: Digital Marketing Manager (B2B)

Position Type: Full-Time, Remote

Working Hours

U.S. Eastern Time (EST)

About the Role

Our client is seeking a results-driven Digital Marketing Manager (B2B) to lead and scale the company’s marketing strategy across paid, organic, outbound, and brand channels.

This role combines strategic leadership with hands-on execution and is ideal for a growth-minded marketer who thrives in fast-paced environments, understands modern B2B marketing trends, and can drive measurable pipeline and revenue impact.

The Digital Marketing Manager will own the full marketing funnel — from demand generation and lead nurturing to brand positioning and performance optimization — ensuring consistent growth, high-quality lead flow, and strong brand visibility.

The ideal candidate is analytical, creative, execution-focused, and comfortable balancing strategy with day-to-day campaign management.

Responsibilities

Strategy & Marketing Leadership* Develop and execute a comprehensive B2B marketing strategy aligned with company growth goals * Own the marketing funnel end-to-end, from awareness and demand generation through lead nurturing and conversion * Partner closely with leadership and sales teams to align marketing initiatives with revenue objectives * Build, manage, and mentor high-performing marketing resources, agencies, or contractors as needed * Identify scalable growth opportunities across acquisition, retention, and brand channels

Campaign Management & Growth Execution

* Lead and optimize multi-channel marketing campaigns across paid media, SEO, outbound, email marketing, social media, partnerships, and content * Manage budgets and allocate spend strategically to maximize ROI and efficiency * Oversee campaign messaging, positioning, and creative direction to maintain brand consistency * Launch and manage performance-driven campaigns focused on pipeline growth and customer acquisition * Test ne...