Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

### About NORY

NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive, hands-on learning experiences. Our mission is to develop young risk-takers, problem-solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:

• Instagram: bit.ly/noryi
• LinkedIn: bit.ly/norylink
• Summer Camp Video: bit.ly/noryvideo1

### Position Overview: Part-Time Digital Marketing Strategist

We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data.

In this role, you will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Position Details

• Compensation: $25 – $40 per hour (dependent on experience and portfolio strength)
• Hours: 10–30 hours per week (offers flexibility to fit your schedule)
• Location: Remote

### Key Responsibilities

• Customer Acquisition: Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
• Content Creation: Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
• Channel Management: Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
• Analytics and Reporting: Track and analyze cross-channel campaign performance and...