Digital Marketing Manager - Medical Imaging Systems

Position: Digital Marketing Manager: Dynamic Digital Radiography (DDR) and Medical Imaging Systems Job Type: Remote / Full-Time*Position Overview* As the Digital Marketing Manager, you will be the digital architect for our Dynamic Digital Radiology (DDR) portfolio, X-ray systems, and PACS solutions. This is a high-impact role centered on transforming complex clinical evidence, research insights, and technical service excellence into compelling digital narratives. You will bridge the gap between high-level clinical research and market-facing engagement, partnering with Key Opinion Leaders (KOLs) and internal stakeholders to drive global adoption of our cutting-edge imaging technologies.Key Responsibilities1. Content Strategy & Clinical Storytelling* Curate & Catalog: Systematize research papers, case studies, and clinical insights into a high-functioning digital asset library. * Technical Translation: Translate complex X-ray physics, PACS workflows, and service value propositions into digestible, high-converting digital content. * Accuracy Assurance: Collaborate with the Research Director, Clinical Specialists (KOLs, Researchers), Product Managers, and regulatory personnel to ensure all messaging is scientifically/technically rigorous and regulatory-compliant.

2. Omnichannel Campaign Execution

* Strategic Campaigns: Design and execute multi-channel campaigns (LinkedIn, Email, Web) to increase the visibility of Konica Minolta Healthcare technologies/services. * Event Amplification: Lead digital promotion for webinars, virtual workshops, and global radiology conferences (e.g., RSNA, ECR, HIMSS). * Performance Analytics: Utilize GA4 and Search Console to track KPIs, providing actionable insights to pivot strategies based on audience behavior.

3. Community & Thought Leadership

* KOL Collaboration: Partner with clinical specialists to amplify "Voice of the Customer" content and highlight...