Digital Marketing & Student Recruitment Manager

We are seeking a highly creative, hands-on marketing professional to lead digital student recruitment efforts for our K-12 online academy while also supporting family engagement and student retention/re-enrollment initiatives. This role is responsible for building awareness, generating qualified inquiries, strengthening family connections, and supporting enrollment growth through strategic and day-to-day execution across digital marketing, school communications, virtual events, video production, and campaign analytics. The ideal candidate is both a strategist and a doer—someone who can develop compelling campaigns and personally create, launch, optimize, and report on them.

Key Responsibilities

· Develop and execute integrated marketing campaigns designed to recruit new students in grades K-12 for the online academy.

· Own the day-to-day management of digital marketing channels, including paid search, display, retargeting, email, and organic and paid social media.

· Plan, launch, manage, and optimize Google Ads campaigns to drive high-quality traffic, inquiries, and completed applications.

· Create, manage, and optimize Facebook and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion tracking.

· Build and maintain a strong social media presence that reflects the academy’s voice, values, and culture while increasing engagement with prospective students and families.

· Plan, launch, and optimize campaigns across Google Ads, YouTube, Meta/Facebook and Instagram, and Vibe to drive awareness, inquiries, and completed applications through search, video, social, and streaming TV advertising.

· Concept, script, shoot, and edit short-form and long-form video content for ads, social media, landing pages, testimonials, virtual events, and recruitment campaigns.

· Coordinate photo, video, and storytelling projects that showcase student outcomes, academic offerings, school community, flexi...