Digital Acquisition Marketing Specialist

Creating a world where pets live longer, healthier lives, from their very first meal. ### Learn more about our brands.

We're Looking For A(n)

Digital Acquisition Marketing Specialist

Location

Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

What You'll Be Doing

The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end.

• Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals.
• Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization.
• Lead creative meetings to analyze ad results while also coming up with new ideas for testing.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages.
• Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins.
• Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition.
• Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place.
• Collaborate with our i...