Demand Generation Manager

About ORDR The ORDR platform delivers comprehensive asset intelligence, risk visibility, and automated enforcement for connected devices across healthcare, enterprise, and critical infrastructure environments. Our customers rely on ORDR to identify risk, prioritize action, and strengthen security across increasingly complex networks.

We’re looking for a Demand Generation Manager to help accelerate growth by building and executing integrated marketing programs that generate engagement and qualified pipeline.

Position Overview The Demand Generation Manager will be responsible for planning, executing, and optimizing multi-channel marketing campaigns that drive measurable pipeline growth. This role will partner closely with Sales, SDRs, Product Marketing, and Channel teams to create programs that engage target accounts and move prospects through the buyer journey.

This is a hands-on role for a marketer who combines their experience and strategic thinking with strong execution skills and a passion for delivering results.

ResponsibilitiesDrive Pipeline Growth* Develop and execute integrated demand generation campaigns that generate qualified pipeline and revenue opportunities. * Create and manage programs across email, webinars, digital advertising, content syndication, nurture programs, and account-based marketing initiatives. * Partner with Sales and SDR teams to align campaigns with business priorities and target accounts. * Monitor campaign performance and continuously optimize programs to improve conversion rates and pipeline contribution.

Marketing Automation & Lead Management* Manage campaign execution within Marketo, including program setup, segmentation, lead nurturing, scoring, and reporting. * Ensure accurate lead routing, tracking, and campaign attribution through Marketo and Salesforce. * Build and optimize automated nurture programs to improve engagement and accelerate buyer progression.

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