CRM & Lifecycle Marketing Specialist

About the Role

Super Star Car Wash is building a best-in-class marketing engine powered by customer data, lifecycle marketing, and personalization. We're looking for an CRM & Lifecycle Marketing Specialist who is hands-on, technical, and execution-focused. This role owns the build: journeys, campaigns, coupons, segments, and HTML-based email templates. You'll work directly in the Attentive and High touch (CDP) backend day to day and be the technical hands that turn strategy into deployed, working programs. This role is ideal for someone who enjoys building things that work, digging into platform mechanics, troubleshooting when something breaks, and steadily improving performance through testing.

This role can be based in our Phoenix corporate office working a hybrid schedule, or remote in Tucson or one of our markets in California, Colorado or Texas. To ensure proper consideration, candidates should specify their experience building campaigns and journeys in a CRM/ESP platform (Attentive, Klaviyo, Braze, Salesforce Marketing Cloud or HubSpot.)

What You'll Do

Campaign & Journey Execution

• Build and launch email and SMS campaigns and automated journeys (welcome, activation, frequency, upsell, retention, winback) in Attentive
• Build and edit HTML email templates; troubleshoot rendering issues as they arise.
• Configure and QA campaign logic, segmentation, and audience targeting
• Execute campaigns supporting promotions, launches, and key business initiatives

Coupon & Wallet Program Execution

• Build and deploy coupons and offers, including configuration in the Attentive Wallet
• QA coupon logic (redemption rules, expiration, stacking) before launch
• Monitor redemption and flag issues or anomalies

Platform Operations

• Serve as the day-to-day technical operator of Attentive (and related owned media tools)
• Maintain campaign hygiene, documentation, and organization within the platform
• Troubleshoot platform...