CRM & Lifecycle Marketing Manager

Job Title

CRM & Lifecycle Marketing Manager Reports To: Director of Marketing Starting Date: July 27, 2026

Company Description

Cruise.com is the largest website specializing in cruises on the Internet. With advanced search and booking technology, greater content, and discount prices, Cruise.com sells more cruises. Our experienced cruise specialists provide the highest level of personal service on every booking. Cruise.com offers the lowest rates, value-added offers, and exclusive prices along with extensive tools to assist customers in making their cruise decision.

Position Overview

Cruise.com is seeking a highly organized, analytical, and hands-on CRM & Lifecycle Marketing Manager to own our customer marketing strategy and execution.

This individual contributor role is responsible for developing and executing CRM, lifecycle marketing, and email marketing strategies that increase customer engagement, repeat bookings, and customer lifetime value.

The ideal candidate is an experienced HubSpot user who enjoys building workflows, creating audience segments, developing personalized customer journeys, and using data to deliver the right message to the right customer at the right time.

You'll think like both a strategist and a builder - developing campaign ideas based on customer insights and then bringing them to life through HubSpot automation, personalized email marketing, and integrated content initiatives.

In addition to leading Cruise.com's CRM and lifecycle marketing initiatives, this role will partner closely with the Director of Marketing, Marketing Coordinator, and Social Media team to ensure customer communications, blog content, and seasonal campaigns are aligned across every marketing channel.

Success in this role means creating personalized customer experiences that increase repeat bookings, customer engagement, and customer lifetime value. We're looking for someone who enjoys solving marketing challenges thr...