Chief Marketing Officer (Remote, USA)

Do you want to join a team that will embrace your motorsports obsession? Are you someone who builds systems and scales measured results? Can you speak the lingo and oversee the development of a brand whose voice is technical and far from fashion? Apex is looking for a Chief Marketing Officer who understands car enthusiasts not as a demographic, but as a community they genuinely belong to. If this sounds like you, read on.

Who are we? Apex Wheels creates Real Performance wheels for drivers everywhere. That means designing and manufacturing wheels that don’t just look the part, but truly improve performance in a measurable way. Born on the track and raised in California, Apex was founded in 2007 as a passion project by diehard motorsport enthusiasts and has produced function-first, race-proven wheels ever since. Now boasting a team of 40+ staff members, all Apex products are designed by an in-house team of engineers who are just as passionate about motorsports as you.

Objective Reporting to the CEO, the Chief Marketing Officer is responsible for ensuring that marketing spend is a measurable and scalable driver of revenue growth, brand differentiation, and long-term customer appreciation. You will lead all marketing functions, including Brand, Creative, Audience Growth, eCommerce, and paid media. While working closely with executive leadership to align strategy and execution with company goals, you’ll help the marketing team define where to invest and why, build systems that drive efficiency and accountability, and clearly prove what’s working and what’s not.

Job Summary Success in this role means that marketing is a clear and measurable driver of Apex’s growth. This requires a leader who can establish focus and make deliberate tradeoffs. Not everything will get done, and that is by design. The team must operate with clear priorities, strong ownership, and speed to execution, and leadership has confidence in marketing decisions because they are grounded in b...