Business Development & Marketing Coordinator

Job Overview

We are seeking a dynamic and proactive Business Development & Marketing Coordinator to drive our growth initiatives and elevate our brand presence. In this role, you will be at the forefront of developing strategic marketing campaigns, managing digital channels, and fostering new business opportunities. Your energetic approach will help us expand our reach, engage target audiences effectively, and achieve measurable results across multiple platforms. This paid position offers an exciting opportunity to contribute to a fast-paced environment where innovation and collaboration are celebrated.

Duties

• Develop and execute comprehensive marketing strategies that align with business goals, including multichannel marketing campaigns across social media, email, print, and digital advertising.
• Manage social media platforms by creating engaging content, scheduling posts, analyzing performance metrics, and optimizing outreach efforts using tools like Facebook Advertising and marketing automation software.
• Conduct market research to identify new business opportunities, industry trends, and competitive insights that inform marketing tactics and sales strategies.
• Collaborate with sales teams to support advertising sales initiatives by creating compelling proposals, presentations, and promotional materials utilizing Adobe Creative Suite.
• Oversee website content management using WordPress and basic HTML skills to ensure up-to-date information, SEO optimization, and user-friendly navigation.
• Implement SEO best practices to improve organic search rankings and increase website traffic through keyword research, content marketing, and performance analytics via Google Analytics.
• Coordinate email marketing campaigns using platforms like Mailchimp or similar tools to nurture leads and maintain client engagement while tracking campaign effectiveness.

Qualifications

* Proven experience in digital marketing, content marketing, or B2B marketing...