VP, Product Marketing

WHO WE ARE AND WHAT WE DO

Radiology Partners, through its owned and affiliated practices, is a leading radiology practice in the U.S., serving hospitals and other healthcare facilities across the nation. As a physician-led and physician-owned practice, our mission is to transform radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in healthcare. Using a proven healthcare services model, Radiology Partners provides consistent, high-quality care to patients, while delivering enhanced value to the hospitals, clinics, imaging centers and referring physicians we serve.

VP, PRODUCT MARKETING - POSITION SUMMARY

• Lead enterprise product positioning and messaging for RP’s technology portfolio, including AI-enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility.
• Develop and evolve product and solution narratives (including clinical, technology, and AI-enabled capabilities), translating features into buyer-relevant value propositions, proof points, and outcomes.
• Define and maintain product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that enable consistent interpretation and application across teams and channels.
• Build future-facing platform stories and go-to-market narratives that increase relevance, resonance, and adoption—positioning RP’s technology offerings as category leaders.
• Own go-to-market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs) and personas, use cases, packaging assumptions, and launch objectives.
• Establish launch governance and operating rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned to enterprise priorities and executed with speed, qual...