VP of Growth Marketing

Reporting to the Head of Marketing, the VP of Growth Marketing is a strategic leader responsible for all aspects of demand, marketing operations, and client retention across the marketing organization with the goal of driving increased acquisition and growth across our client base. This position leads the ideation, planning, and execution of comprehensive marketing strategies designed to attract prospects, increase client acquisition, and deepen client relationships. This role will be responsible for campaign strategies and execution, as well as analysis and reporting, driving ROI and efficiency in our content, demand and retention processes. In this leadership role, the VP, Growth Marketing will lead, coach, and inspire a team of demand, events, marketing operations, and retention marketing professionals to ensure their work aligns with and impacts the business goals of the company.

Job Responsibilities Build monthly, quarterly, and annual marketing plans for the team in line with budget and revenue growth goals. Lead a team of retention marketing professionals to establish effective strategies for growing adoption of our products and services across our client base, while creating campaigns designed to drive growth and expansion among this audience. Develop adoption metrics and KPIs to measure and track campaign effectiveness across client accounts. Manage the creation and optimization of upselling, cross-sell campaigns and identify opportunities to improve ROI, conversion, and audience expansion. Identify and propose new media channels, growth strategies, and tactics. Establish program measurement methodology and analyze results in terms of ROI and success criteria (attraction, engagement, qualification, acceleration). Oversee the marketing operations team to ensure key reporting mechanisms are providing marketing and sales with insights into demand efforts and retention efforts for better decision making. Design and execute a data strategy t...