Vice President, Product Marketing

Title

Vice President of Product Marketing

Report to

Senior Vice President

Location

Mooresville, NC

Website

www.greenworkstools.com

Company Summary

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY-consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without issues associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.

Position Summary

The Vice President of Product Marketing will incorporate our global commercial and consumer product strategic plan and implement its vision in North America to commercialize the most innovative products in outdoor power equipment. This role will lead product messaging, value proposition, merchandising, costing, and channel strategy for each product category through consumer research to achieve sustainable and profitable growth for the company. This role will not only set strategy, but will be actively involved in implementation. This pivotal role will require someone to create actionable plans that can be implemented across all product lines while working in concert with sales and marketing to ensure continuity across all product platforms.

This role will need to be an active communicator internally with sales, operations, marketing, finance, International, IT, and global marketing teams. Additionally, extensive external communications with the customer will be required to promote the brand and grow the cordless...