Product Marketing Specialist - Market & Competitive Intelligence

Description

What We’re Looking For:

The Product Marketing Specialist - Market & Competitive Intelligence role is an exciting opportunity to join a fast-growing, global company as an individual contributor with potential for people management in the future.

This role supports Meltwater’s Product Marketing team by delivering competitive intelligence, market insights, and messaging that strengthen product positioning and sales effectiveness. The position monitors market and competitor activity, develops competitive assets, and helps translate insights into product messaging and enablement materials for internal teams. Working cross-functionally with product, sales, marketing, and analyst relations, the role helps ensure teams are equipped with the insights and materials needed to effectively communicate Meltwater’s value in the market.

What You'll Do:

Competitive monitoring: Track top-tier and trade news impacting Meltwater, key competitors, and the broader market, and communicate through Slack, email, and monthly newsletters.

* * Competitive Intelligence Assets: Develop and maintain competitive assets—including battle cards, research briefs, and presentations and support sales and product team requests for competitive insights.

* Analyst Relations: Support M&CI Manager with regular briefings and inquiries with industry analysts and assist with analyst research evaluations as needed.

* Product Messaging & Positioning: Incorporate competitive insights into product messaging and communicate product updates that clearly articulate customer value.

* Sales Enablement: Manage and maintain sales and marketing assets that support revenue generation across prospects and existing customers.

* Cross-functional Collaboration: Partner with the global Product Marketing team and stakeholders across product, sales, customer success, UX, partnerships, marketing, and engineering to ensure alignment.

What You'll Br...