Vice President Marketing - Retail

Job Overview

The Vice President of Marketing – Cub Foods is responsible for driving profitable growth through a performance marketing lens while maintaining the strength of the Cub brand in the community. This role leads omni-channel marketing strategies that increase traffic, basket size, and customer loyalty across corporate and franchise/partner locations, ensuring alignment, scalability, and measurable impact.

Job Responsibilities

Core Responsibilities

Performance Marketing

* Lead a full-funnel, performance-based marketing strategy to drive traffic, sales, and basket size growth

* Oversee paid media, SEO/SEM, social media, email/CRM and promotional strategies to maximize ROI

* Establish a test-and-learn culture, leveraging analytics and experimentation to optimize campaigns

* Develop attribution models and reporting dashboards to guide investment decisions

Brand, Community & Customer Experience

* Steward and evolve the Cub Foods brand, ensuring consistent messaging across all markets and channels

* Balance performance marketing efforts with long-term brand equity and community connection

* Drive localized marketing and community engagement strategies that resonate with neighborhood shoppers

Franchise/Partner & Local Marketing

* Lead marketing support model for franchise and partner-operated locations, ensuring alignment to brand standards and performance goals

* Develop scalable toolkits, campaigns, and guidelines that empower local execution while maintaining consistency

* Partner with operators to drive local traffic, grand openings, promotions, and community engagement initiatives

Loyalty Marketing

* Evolve “My Cub Rewards” into an industry leading loyalty program that drives Customer Lifetime Value, transaction count and supports our overall business strategy.

* Lead efforts to personalize customer journeys across in-store and digital touchpoints

* Partner cross-functionally to integrate marketing with merchan...