SVP Director of Marketing

Job Title

SVP Director of Marketing

The SVP Director of Marketing provides strategic leadership and direction for all advertising, marketing, external communications, and brand management efforts across German American. This position oversees the company’s marketing and advertising strategy, brand integrity, customer experience initiatives, and external communications across multiple states and business lines. The role plays a key part in supporting growth strategies, including through mergers and acquisitions, by ensuring consistent brand representation, strategy aligned to revenue, growth and customer experience goals.

The Director leads a talented marketing team located throughout our footprint and partners closely with data, product, and line-of-business leaders to strengthen customer acquisition, engagement, and loyalty. Regional and Market leadership will also be key partners to collaborate with in obtaining local intelligence in helping drive growth and community engagement in support of our regional model. This position also works to enhance employer branding and promote German American as an employer of choice.

Key

Responsibilities:

Strategic Leadership and Management

• Develop and execute a comprehensive marketing and advertising strategy that aligns with company goals, growth initiatives, and brand priorities.
• Provide leadership and direction to a dispersed team, promoting collaboration, creativity, individual and team development, and accountability.
• Manage the annual marketing budget and resources to ensure strong ROI and efficient use of funds.
• Monitor industry and competitive trends to inform strategy and positioning.
• Lead proactive and reactive communications to protect and strengthen the company’s reputation during organizational change, growth, and events. This may include crisis management communications in partnership with the organization’s Incident Response Team and Business Continuity Plans.

**Digital...