Charles River Laboratories
Strategic Marketing Manager - Microbial Identification (Accugenix) (REMOTE)
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Job Description
- Req ID #: 234354
- Wilmington, MA, US;
- Wilmington, MA, US
- 1st
- Full time
For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.
Job Overview
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The Marketing Manager for the Microbial Identification (Accugenix®) business will support execution of global marketing plans that drive visibility, awareness, and demand for our Microbial Identification business within Microbial Solutions. This role bridges strategic marketing and campaign delivery, turning scientific and business insights into actionable, measurable programs that engage customers across the buyer journey.
Key Responsibilities
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Strategic & Portfolio Support
- Support implementation of marketing strategies aligned to business goals for the Microbial Identification portfolio.
- Conduct market and competitor analysis to identify trends, client needs, and differentiation opportunities.
- Contribute to value proposition development and messaging frameworks that articulate the scientific and operational strengths of our Microbial Identification offering.
- Maintain strong understanding of the competitive landscape, client segments, and market dynamics within sterile and non-sterile markets.
Campaign Planning & Execution
- Translate strategic marketing direction into integrated, multi-channel campaigns across digital, email, social media, events, and paid channels.
- Manage campaign timelines, budgets, and stakeholder communication to ensure on-time delivery.
- Partner with Marketing Operations and creativ...
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