Senior Marketing Specialist - Research Models & Services (REMOTE)

• Req ID #: 233948
• Wilmington, MA, US;
• Wilmington, MA, US
• Full time

For 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Overview

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The Senior Marketing Specialist will play an integral role in the execution of digital and outbound marketing programs to drive awareness and demand for the Research Models and Services business. This position is responsible for collaborating across several departments to gain insights in order to develop and execute marketing campaigns that promote and drive demand for our products.

This position will work remote from home office located in the US.

Key Responsibilities

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Strategic Campaign & Portfolio Support

• Develop and execute digital marketing campaigns aligned to business goals for the RMS (GEMS, RADS, IS) portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI.
• Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing.
• Lead engagement with first-touch clients through the implementation of automated cadences, engagement studios, autoresponders.
• Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns.
• Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials ac...