Sr. Manager, Demand Generation

About Us

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity

Automation Anywhere is the leader in Agentic Process Automation (APA). We are seeking a Senior Manager of Revenue Marketing to join our GTM leadership team and help drive measurable growth across new sales, retention, and expansion in our enterprise install base.

This role leads the execution of revenue marketing programs that translate product and market momentum into pipeline, pipeline progression, and ultimately revenue. As an operational leader, you’ll partner closely with Sales, Customer Success, SDR leadership, and Product to ensure our campaigns are customer-centric, data-driven, and designed to win.

Who you’ll report to

This role will report to our VP, Revenue Marketing

You will make an impact by being responsible for

• Lead and execute the revenue marketing engine for your assigned segments/campaign motions, ensuring campaigns are built to hit pipeline targets across the funnel
• Own and manage the quarterly campaign plan, including evergreen campaign strategy and evolution, to support pipeline creation, maturation, and pacing to goal
• Forecast and report planned vs. actual pipeline creation and progression, providing clear visibility into performance and next-step recommendations
• Partner with SDR leadership and SDR teams to enable field execution on every campaign touchpoint—ensuring outreach is timely, coordinated, and effective
• Build and co...