Sr. Director of Sales & Marketing

Sr. Director of Sales & Marketing

Tried and True Media (TNT) — Performance Marketing Agency Remote-friendly | Reports to CEO

About TNT

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Tried and True Media is a performance marketing agency built around one promise: clients grow profitably or we don't keep them. We specialize in DTC brands — particularly in supplements and health/wellness — and we operate on a percent-of-ad-spend model, which means our incentives are wired directly to client outcomes. Our media buyers, copywriters, and creative strategists run high-stakes Meta and YouTube budgets every day.

We're hiring a Sr. Director of Sales & Marketing to own the engine that brings the right brands to our door — and converts them.

The Mission

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Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. The goal is simple — a steady, qualified flow of supplement and health/wellness brands that fit TNT's profile, closed at margins that compound the agency's growth.

This role exists because performance marketing is what TNT sells. Our own marketing has to be best-in-class, or the pitch lands flat. The person in this seat is the agency's most important advertisement.

What You'll Own

### Marketing Department Leadership

• Run the marketing function end-to-end: strategy, some execution, and team management
• Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales
• Own the agency brand voice across email, podcast, paid, and organic
• Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar

### Inbound & Outbound Lead Generation

• Build, test, and scale inbound lead gen channels
• Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
• **Maintain a test...