Social Media Specialist

Job Summary

We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and engage with our community to foster meaningful relationships. Your expertise in digital marketing tools and creative design will drive brand awareness, boost engagement, and support our overall marketing objectives. If you thrive in a fast-paced environment and are passionate about storytelling through social media, this is your opportunity to make a significant impact!

Duties

• Develop and implement comprehensive social media strategies aligned with brand goals to increase visibility and engagement.
• Create, curate, and schedule engaging content across multiple platforms including Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite or Buffer.
• Monitor social listening channels to gather insights on audience sentiment, industry trends, and competitor activity.
• Design eye-catching graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance content appeal.
• Manage paid advertising campaigns on Facebook and other platforms to maximize reach and ROI through targeted audience segmentation.
• Analyze web analytics and social media metrics with Google Analytics and platform-specific tools to measure performance and optimize strategies.
• Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and uphold brand reputation.
• Collaborate with public relations teams to ensure consistent messaging across all channels and support branding initiatives.
• Conduct keyword research for content optimization to improve search engine visibility (SEO) for social media posts.
• Stay updated on the latest trends in digital marketing, social media management, video editing, photography, and e-commerce practices.

Experience

* Proven...