Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing efforts and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to maximize engagement and growth. Your expertise will help us connect authentically with our audience, boost brand awareness, and drive business success through creative storytelling and data-driven marketing strategies. This paid position offers an exciting opportunity to shape our online voice and make a tangible impact in the digital landscape.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase followers, engagement, and brand visibility.
• Create high-quality content including graphics, videos, photography, blog posts, and copy that align with brand voice and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses to audience interactions.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities for informed decision-making.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to reach specific audiences and optimize ROI.
• Analyze digital marketing performance using Google Analytics, Web analytics tools, and marketing analytics platforms; prepare reports to track KPIs such as reach, engagement, conversions, and ROI.
• Collaborate with cross-functional teams including design, PR, sales, and e-commerce to ensure cohesive branding and messaging across all channels.
• Conduct keyword research for SEO optimization of content; proofread all materials for accuracy and clarity.
• Manage media performance analytics to refine strategies continuously; oversee branding initiatives to streng...