Social Media Marketing Specialist

Job Overview

We are seeking a dynamic and energetic Social Media Marketing Specialist to elevate our brand’s online presence and engage our target audience across various digital platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to ensure our social media efforts align with our overall marketing strategy. Your creativity and strategic thinking will be essential in building brand awareness, fostering community engagement, and driving business growth through impactful social media initiatives. This paid position offers an exciting opportunity to make a tangible difference in a fast-paced digital environment.

Responsibilities

• Develop and execute comprehensive social media strategies that enhance brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure visual consistency and brand alignment.
• Manage social media accounts using platforms like Hootsuite and Buffer to schedule posts, monitor activity, and respond promptly to audience interactions.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; utilize insights to refine content strategies.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions while optimizing ad performance through data analysis with Google Analytics and web analytics tools.
• Collaborate with public relations teams to coordinate messaging during campaigns or events; foster positive relationships with influencers, partners, and media outlets.
• Perform keyword research for SEO purposes to improve content discoverability; proofread all content for accuracy, clarity, and brand voice before publication.
• Track campaign performa...