Social Media Manager

Job Summary

We are seeking an energetic and innovative Social Media Manager to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness, customer engagement, and growth. Your passion for digital marketing and storytelling will help us connect authentically with our audience while maintaining a consistent brand voice. This paid position offers an exciting opportunity to shape our social media strategy and make a meaningful impact in the digital landscape.

Duties

• Develop, implement, and manage comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activity; respond promptly to comments and messages to foster community engagement.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to increase reach and conversions.
• Utilize analytics tools like Google Analytics and Web Analytics to measure campaign performance, optimize content strategies, and report insights regularly.
• Collaborate with public relations teams to ensure consistent branding and positive media coverage; support relationship management efforts with influencers and partners.
• Oversee scheduling and posting using social media management tools such as Hootsuite or Buffer for seamless content delivery.
• Conduct keyword research for SEO purposes to enhance content visibility; incorporate best practices for social media marketing and e-commerce initiatives.
• Proofread all content meticulously to maintain brand voice and accuracy; ensure all posts adhere to branding guidelines.

Skills

* Proven experience in social media management with a strong portfolio of su...