Social Media Manager

Benefits

* Bonus based on performance * Competitive salary HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms.

IMPORTANT: PLEASE READ BEFORE APPLYING

We are specifically seeking candidates who have successfully grown a franchise, multi-location business, home care agency, healthcare organization, or local service business through social media and digital marketing.

To be considered, applicants must provide examples of businesses they have helped grow and include measurable results such as:

• Lead generation
• Client inquiries
• Phone calls generated
• Appointment bookings
• Revenue growth
• Follower growth
• Engagement improvements

Home care, senior care, healthcare, assisted living, hospice, or franchise marketing experience is strongly preferred.

Position Overview

HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms.

The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results. Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred.

Responsibilities

• Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms
• Create engaging content, graphics, reels, and videos
• Grow followers, engagement, and local brand awareness
• Manage posting calendars and scheduling tools
• Monitor comments, messages, and online reviews
• Track and report key performance metrics
• Coordinate social media campaigns with paid advertising efforts
• Generate leads for caregivers and prospective clients
• Collaborate with own...