Marketing Assistant

Job Overview

We are seeking an energetic and detail-oriented Marketing Assistant to join our dynamic marketing team to target Caroline, Kent, Queen Anne's and Talbot counties for our home care company. In this role, you will support the development and execution of innovative marketing campaigns across multiple channels, including digital advertising, social media, and content creation as well as engaging the local community. This vital “boots-on-the-ground” role generates leads by connecting with healthcare facilities, families, and professionals to secure client referrals while strengthening the agency’s trusted reputation.. Your enthusiasm for digital marketing and technical proficiency will help drive brand awareness, engagement, and lead generation. This paid position offers a fantastic opportunity to grow your skills in a fast-paced environment while contributing to impactful marketing initiatives.

Duties

• Assist in the setup, management, and optimization of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and SEM (Search Engine Marketing).
• Conduct keyword research and utilize SEO tools to improve website visibility and organic search rankings.
• Create compelling content for blogs, social media posts, email marketing campaigns, and landing pages that align with brand voice and marketing goals.
• Monitor web analytics reporting using tools like Google Analytics and Google Tag Manager to analyze campaign performance and identify opportunities for improvement.
• Collaborate on social media marketing strategies, managing social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.
• Contribute to email marketing efforts by creating engaging email content and managing automation workflows.
• Referral Development: Build and nurture strong, strategic relationships with hospitals, discharge planners, social workers, physicians, and assisted living facilities.
• Community Outreach:...