Social Media Manager

### About the Role

We're looking for a Brand Social Media Specialist who lives and breathes social platforms. This role is about crafting snappy, humorous, and insightful copy that captures attention, drives engagement, and truly reflects Ahrefs' distinct brand voice across all our social channels. If you instinctively know the right meme, caption, or trend to jump on, and can translate complex ideas into shareable, human-centric content, you'll thrive here.

### Responsibilities

• Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit.
• Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and

humorous to insightful and straightforward. * Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve. * Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments. * Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact. * Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach. * Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives. * Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly.

### Requirements

Must have

• Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours.
• Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy.
• A...