Social Media Director, Health Communications

Description

*Please note: This role is contingent upon a contract award. While it is not an immediate opening, we are actively conducting interviews and extending offers in anticipation of the award.*

At ICF Next, we are fearless in finding new ways to solve problems, relentless in making sure it pays off for our clients and committed to making a positive change in the world. Join our community of mission-driven creatives, communicators, strategists, and technologists to challenge the status quo.

The Social Media Director will be guiding the strategic direction, creative development, implementation, paid ad budget, and evaluation of social media efforts. You will be responsible for developing and executing social media strategies for health-related organizations and campaigns. This role involves overseeing all social media efforts, managing teams, creating content, engaging with audiences, and analyzing performance to promote public health initiatives, raise awareness, and drive positive health behavior.

Location

Remote within the U.S.

What You Will Be Doing

• Develop and implement comprehensive social media strategies to promote public health messages, raise awareness on health issues, and drive engagement with target audiences.
• Align social media goals with broader organizational health communication objectives and campaigns.
• Stay up to date with trends in social media, digital marketing, and health communication to inform strategy.
• Collaborate with health experts, writers, designers, and videographers to develop creative content (e.g., infographics, videos, articles, social posts).
• Coordinate with external partners, influencers, and organizations to amplify messages and reach broader audiences.
• Track and analyze social media metrics (e.g., reach, engagement, conversions) to assess the performance of campaigns and overall strategy.
• Develop and execute crisis communication strategies as needed, ensuring that responses are aligned wit...