Social Media Copywriter (Wellness&Lifestyle)

Location

New York

Salary

85,000 $ - 105,000 $

Gross/year

Category

Design and graphic arts

Subcategory

Audiovisual creation

Sector

Advertising, PR and events

Working hours

Full Time

Work mode

Hybrid (On-site and Remote)

Experience level

Employee

Department

Advertising

Description

Location

New York

About Us

We are Dragons, a global creative agency working with bold brands to build cultural relevance, connection, and long-term impact through strategy-led creativity.

We bridge digital and creative thinking, developing innovative work across skincare, healthcare, fashion, lifestyle, FMCG, and more. Our international teams in the US and Barcelona deliver results through smart strategy, sharp creativity, and meticulous execution.

About the role

We are looking for a culturally sharp Social Media Copywriter who can generate platform-native ideas and write compelling copy across formats. This person owns the thinking and language behind social content, from social system and content thinking to reactive moments.

This is someone who understands how ideas live and write in feeds.

Key Responsibilities

• Develop social-first concepts and content territories
• Own copy across captions, scripts, hooks, headlines and overlays
• Translate brand strategy into scroll-stopping executions
• Adapt brand campaigns into toolkits and platform-relevant content
• Contribute to content calendars and reactive opportunities
• Partner closely with AD and Video Creator to shape final output
• Contribute to reactive and trend-based content
• Help amplify brand campaigns into social
• Partner with Art Director and Video Creator to shape final deliverables
• Present ideas internally and contribute to client-ready materials
• Ensure tonal consistency across campaigns and always-on content
• Participate in meetings where trend...