Social Media Coordinator

About Bask & Lather Co.

Bask & Lather Co. is a fast-growing, family-founded haircare brand dedicated to restoring crowns and confidence. What began as a kitchen remedy has evolved into one of the most celebrated textured-hair care brands in the U.S., loved for our authentic story, transformative results, and community-first approach.

It’s an exciting time to join our team as we grow and build a culture rooted in creativity, collaboration, and care. Together, we’re shaping the next chapter of a brand powered by community and led by purpose to help people everywhere love their hair, love their journey, and love themselves.

Role Overview

We are seeking a creative Social Media Coordinator to join our team and play a vital role in amplifying our brand presence and online visibility. As a key member of our digital marketing team, you will collaborate with our Social Media Managers to craft a dynamic multi-channel social media strategy.

Duties and Responsibilities

• Collaborate with our Social Media Managers to establish and enhance our brand's online identity.
• Contribute to the development of a comprehensive digital strategy, creating compelling content aligned with our digital marketing objectives, and implement it across various social media platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, and Pinterest.
• Community engagement on all social media platforms. (Responding to comments, direct messages/inquiries and engaging our following)
• Actively manage and monitor our social media accounts, ensuring a consistent brand voice across all platforms.
• Identify and capitalize on emerging media opportunities, establishing connections with influential figures in the social media landscape.
• Generate engaging branded content, identify digital media opportunities, foster connections with influencers, and analyze web traffic and engagement metrics.
• Conduct content curation, including the creation of graphic...