Social Media and Marketing Manager

Job Summary

We are seeking a dynamic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this role, you will craft compelling content, develop strategic marketing campaigns, and analyze performance metrics to ensure maximum engagement and growth. Your passion for social media marketing, combined with your expertise in digital tools and analytics, will drive our online visibility and foster meaningful relationships with our audience. This paid position offers an exciting opportunity to lead creative initiatives that make a real impact in a fast-paced environment.

Duties

• Develop and implement comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography using Adobe Creative Suite tools like Photoshop and Illustrator.
• Monitor social listening tools to gather insights on audience sentiment, industry trends, and competitor activities to inform marketing strategies.
• Manage social media advertising campaigns on platforms like Facebook Advertising to optimize reach and conversions.
• Utilize web analytics tools such as Google Analytics and marketing online analytics to track campaign performance, website traffic, and user behavior.
• Coordinate with public relations teams to enhance brand reputation through media outreach and community engagement initiatives.
• Schedule and publish content using social media management applications like Hootsuite and Buffer for consistent online presence.
• Conduct keyword research for SEO purposes to improve organic search rankings and content visibility.
• Oversee digital marketing performance monitoring by analyzing media performance analytics and adjusting strategies accordingly.
• Proofread all content for accuracy, clarity, and brand consistency before publication.
• Co...