Social Media and Marketing Manager

Job Overview

We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. In this role, you will craft compelling content, develop strategic campaigns, and analyze performance metrics to drive engagement, increase brand awareness, and support business growth. Your energetic approach and creative vision will inspire audiences and foster meaningful relationships with our community. This paid position offers an exciting opportunity to make a significant impact in a fast-paced, forward-thinking environment.

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create, curate, and manage high-quality content including graphics, videos, photography, blog posts, and promotional materials aligned with brand voice and marketing goals.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback; respond promptly to comments and inquiries to foster community interaction.
• Utilize social media management tools like Hootsuite or Buffer to schedule posts, track analytics, and optimize campaign performance.
• Implement targeted advertising campaigns on platforms such as Facebook Advertising to boost visibility and conversions; analyze ad performance using Google Analytics and web analytics tools.
• Collaborate with cross-functional teams including PR, sales, design, and e-commerce to ensure cohesive branding and messaging across all channels.
• Conduct keyword research for SEO purposes; incorporate best practices in content creation to improve search engine rankings.
• Maintain consistent branding standards; proofread all content for accuracy, clarity, and professionalism before publication.
• Track key performance indicators (KPIs), prepare detailed reports on campaign success metrics, web...