Social Media & Brand Marketing Manager

Company Description

The Class is a mindful wellness company with a global digital presence, and studio operations in NY and LA. Through a music driven practice we exercise the body to engage the mind. Through physical conditioning, we work out mental and emotional behaviors to create new tools for experiencing life. Founded in 2011 by Taryn Toomey, The Class is a wringing out, literally and figuratively, of the body, mind and soul. And it's fun! Headquartered in NYC, we are growing our passionate team as we continue to grow the scale and positive impact of The Class for people around the world.

Job Description

About the role:

Reporting to the VP of Digital Marketing, this is a hands-on, high-ownership role on a lean team. You'll move fluidly between big-picture brand thinking and in-the-weeds execution, often on the same day. We're looking for someone who's worked closely with founders before, brings ideas to the table rather than waiting for direction, and can pitch a concept in the morning and shoot content that afternoon.

What you’ll do

• Own and evolve content strategy across Instagram, TikTok, Facebook and YouTube
• Build and execute the weekly/monthly social calendar, including launches, promotions, and partnerships
• Create, source, script, shoot, and post content daily
• Work directly with founder Taryn Toomey to capture and extend her voice across all consumer touchpoints
• Support brand partnerships and influencer initiatives end-to-end
• Monitor and engage community: comments, followers, and UGC on a daily basis
• Track platform performance and translate data into actionable strategy
• Embody and foster The Class brand voice across all consumer touchpoints
• Act as a key brand marketing partner across Studio, Digital Product, Partnerships, Experience, and Creative — translating brand strategy into tangible content and campaigns
• Lead influencer initiatives end-to-end: sourcing and vetting talent who fit the brand, m...