Brand Manager I - Breathe Right

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

JOB SUMMARY

This position is responsible for leading and managing the Breathe Right brand. The individual must be able to work in a fast paced, small, entrepreneurial environment with an emphasis on collective, collaborative teamwork.

MAJOR RESPONSIBILITES/ACTIVIES

* Brand Plan Development + Support development of a plan that achieves company targets. This will include, but is not limited to, advertising, promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results. * Social & PR Leadership + Manage social media strategy, content development, and measurement; lead PR activations including influencer/creator relationships, partnerships, and events. * Owned Channels + Lead updates to brand website; serve as brand lead for ecommerce content updates * Program management and execution + Manage the day-to-day logistics of the brand programs including consumer promotions and other activations. Owns timeline management, budget, and program analysis. * New product development + Support innovation launch readiness, retail sell-in and post-launch tracking. * Market Analysis + Own consumption-based data analysis for the brand. Provide insight and support to the enterprise to better understand market trends and dynamics. Also, identify opportunities in markets where there are unmet needs. * Business Forecasting/Results + Owns...