Head of WFJ Marketing

Head of WFJ Marketing

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

About the role

CHANEL is looking for a Head of Marketing to join our Watches & Fine Jewelry Team, based in New York Home Office. This role is responsible for leading the strategic development and execution of Brand Marketing, Product Marketing, and Visual Merchandising for the WFJ category in the U.S. market. The position plays a key role in elevating brand equity, strengthening product storytelling, and ensuring best-in-class in-boutique expression of the Maison. This leadership role interfaces with many stakeholders across the organization and is a key partner for Public Relations, Media, Events, Client Analytics, Insights, CHANEL.com, Retail, Fashion and WFJ corporate teams, as well as Global WFJ Teams. The role reports to the GM Watches & Fine Jewelry.

What impact you can create at CHANEL

• Develop new ways to further drive the scale of the WFJ business
• Define and lead the overall marketing strategy for Watches & Fine Jewelry in the U.S., strengthening brand awareness, desirability, and legitimacy.
• Drive initiatives that support the scaling of the WFJ business and reinforce CHANEL’s positioning within the luxury watch and jewelry landscape.
• Partner with global teams to localize brand and product marketing strategies for the U.S. market.
• Develop strong product storytelling and launch strategies to support key collections and iconic product platforms.
• Lead cross-functional orchestration across communications, media, events, retail, and digital to ensure consistent and impactful product visibility.
• Translate market insights and commercial opport...