Social Marketing Manager

Important Notes

This position is based on-site in Birmingham AL . Remote work is not available for this role.

About the Role

Landing is hiring a Social Marketing Manager to own three of our highest-leverage demand channels: Paid Social, Organic Social, and OTA marketing. This is a builder's seat. You'll set strategy, run campaigns, and design the systems behind them, with AI embedded in how you work, not bolted on.

We want someone in their career who moves fast, thinks commercially, and is already using AI to do more than their peers.

What You'll Own

• Paid Social — Meta, TikTok, Reddit, and emerging platforms. Campaigns measured against CAC, ROAS, and booked-night targets.
• Organic Social — voice, content, cadence, and platform strategy. Build an audience that actually converts, not just follows.
• OTA marketing — sponsored placements, promotions, and merchandising across Airbnb, Booking.com, Vrbo, and others. Drive visibility and conversion where guests are already shopping.
• AI-native execution — use Claude, Midjourney, and whatever comes next to generate creative, automate workflows, and move 5–10x faster than a traditional marketer.
• Experimentation — run a continuous backlog of tests across audiences, creative, placements, and landing pages. Kill what doesn't work. Scale what does.
• Systems — build repeatable processes so wins compound instead of disappearing into a one-off campaign.

What We're Looking For

• 0–3 years of hands-on marketing, growth, or content work — internships, side projects, and things you built yourself all count.
• Proof you've built something from scratch: a brand, a channel, an audience, a side hustle, a campaign, a tool.
• Genuine AI fluency. You're already using it daily and have opinions about where it breaks.
• Analytical instinct. Comfortable with performance metrics, CAC, ROAS, and honest about what the numbers say.
• High ownership. You'd rather ship something imperfect this week th...