Senior Product Marketing Manager, Insider Risk Management

Senior Product Marketing Manager, Insider Risk Management

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About Gurucul

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Gurucul is the pioneer in Behaviorial AI, backed by 10+ years of proprietary research and now we’re applying that foundation to Insider Risk Management. We’ve launched an industry-first AI-driven IRM solution detection and triage are largely automated, so analysts spend their time on the risks that actually matter.

Role Summary

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We’re hiring a Senior Product Marketing Manager to support this fast-growing opportunity and own how the market understands, evaluates, and chooses Gurucul.

This is a high-ownership role, joining a high-performing, collaborative team. You’ll set the positioning, run the launches, arm the field, and build the narrative that resonates with CISOs, insider-risk program owners, and the analysts shaping the category. The playbook isn’t fully written yet — you’ll have real latitude to define it, and the responsibility to back it with evidence.

If you do your best work when you’re trusted to go deep, hold a point of view, and move fast without dropping the quality bar, you’ll like it here.

Key Responsibilities

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• *Positioning and messaging for Gurucul IRM*. Take a product that’s genuinely differentiated and ensure it’s clearly defined to customers. Build persuasive messaging frameworks structured around claim, proof, and objection-handling — frameworks sellers actually use and customers believe.
• *Go-to-market and launches, end to end.* Own launch architecture — tiering, marketing strategy, content plan, sales-readiness, analyst sync — and the outcomes that follow. Treat new GTM motions as hypotheses to test, not just plans to execute.
• *The narrative.* Build the story and slides behind the category — the insight an Insider Risk leader can repeat to their board in two sentences, not forty slides — and earn buy-in ac...