Senior Paid Media Strategist

Onda (https://ondaworks.com/) partners with brands to help them grow, by way of our pool of highly vetted talent experts within all areas of digital marketing. Onda acts as a "one-stop-shop" for e-commerce brands seeking assistance with their digital marketing labor and execution needs by providing premium talent. Joining our talent network offers you connections to the ultimate “freelance” gigs with our clients, but coupled with a variety of support departments (scheduling, billing, client resolution, etc) to help you focus on what you do best. As a Senior Paid Media Strategist, you will be responsible for developing, implementing, and managing paid media strategies that drive high-quality traffic and conversions for our DTC ecommerce clients. You will leverage your expertise in various paid media channels to create and execute data-driven campaigns that align with our clients’ business objectives. Your role will involve strategic planning, performance analysis, and collaboration with cross-functional teams to ensure the success of our clients' digital marketing initiatives. You’ll also provide strategy, guidance and oversight to the junior ad buyers within the Onda Team that are assigned to any given client account that you are associated with.

Responsibilities

• Develop and implement comprehensive paid media strategies for DTC ecommerce brands across multiple platforms (e.g., Google Ads, Facebook/Meta Ads, Instagram Ads, TikTok Ads, etc.).
• Strategize on and manage high-impact ad campaigns that drive customer acquisition, engagement, and retention.
• Continuously advise Junior Buyer on how to optimize campaign performance through A/B testing, audience segmentation, and data analysis.
• Conduct market research and competitive analysis to identify new advertising opportunities and industry trends.
• Monitor ad performance and adjust campaigns accordingly to improve conversion rates and ROI.
• Monitor and analyze campaign performance, providing actionabl...