Marketing Manager

Career Area

MarketingJob Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary

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Joining CAT Digital, you will play an integral part of the business as you will supervise and lead the eCommerce digital marketing team that includes digital marketing with optimized customer journeys & paid marketing media plans to acquire and retain eCommerce customers.

What You Will Do

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending an...