Senior Manager, Paid Social

Impassioned…Emboldened…Infinitely Curious: The Bradford Group family of brands is a world leader in new product development. We have been selling joy for over 50 years! Our global organization consists of several business divisions ranging from jewelry, apparel, to collectible coins and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.

We are seeking a Senior Manager, Paid Social, a senior marketing leadership role responsible for the strategy, performance, and profitable growth of Bradford Exchange’s Paid Social function. This role leads a team of e-commerce marketing professionals and owns end-to-end accountability for revenue generation, budget management, customer acquisition efficiency, and long-term capability development. As the functional leader for Paid Social, this individual sets strategic direction, allocates resources, and drives performance across campaigns and product divisions while ensuring alignment with broader business objectives. The role operates with significant autonomy and serves as the primary liaison between Paid Social, divisional stakeholders, and marketing leadership. The ideal candidate brings deep expertise in performance marketing, strong business acumen, and a proven ability to lead high-performing teams, manage substantial advertising investments, and deliver measurable, profitable growth in a dynamic environment.

How you will contribute

Strategic Leadership, Paid Social Performance & Financial Accountability

• Lead the overall strategy, performance, and profitable growth of paid advertising efforts across multiple campaigns and product divisions on Meta platforms.
• Own performance against key business metrics including revenue, contribution margin, profitability, customer acquisition efficiency, ROAS, ROI, and long...