Content Supply Chain Senior Marketing Strategist

Career Area

MarketingJob Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Senior Marketing Technology & Data Consultant

– Content Supply Chain Senior Marketing Strategist

Your Work Shapes the World at Caterpillar Inc.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Summary

Caterpillar is seeking a strategic, forward-thinking, Senior Marketing Strategist to lead the evolution of content strategy as a core pillar of the enterprise Content Supply Chain (CSC).

This role will define how content is structured, governed, created, and activated across the full customer lifecycle, ensuring content is being designed as a scalable, reusable asset across channels and regions. This position requires strong cross-functional collaboration, with the ability to partner across marketing, product, and digital teams to bridge technical product information with customer-centric storytelling, while driving alignment to enterprise goals.

The ideal candidate will be capable of envisioning the way for Caterpillar to scale their CSC operations and have a deep understanding of modern marketing tools, platforms, and trends to continuously improve our content supply chain. They wi...