Senior Paid Media Manager

Job Summary

The Senior Paid Media Manager is a senior individual contributor responsible for leading and optimizing paid media programs across the full funnel to drive measurable business results. This role owns day‑to‑day agency partnerships and serves as a subject‑matter expert across performance media channels to ensure media investments are effective and efficient. The Senior Paid Media Manager partners closely with Brand, Analytics, Creative, Finance, and external agencies to translate insights into action and continuously improve performance. This role operates with a high degree of autonomy, influencing decisions through data, expertise, and strong cross‑functional collaboration.

Responsibilities

• Own and lead full‑funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, and ensuring alignment with business objectives and performance goals.
• Serve as a subject‑matter expert on performance media channels and platforms, guiding channel mix, optimization approaches, and investment recommendations.
• Own day‑to‑day agency partnerships, including prioritization of work, execution quality, optimization planning, and performance accountability.
• Monitor and evaluate campaign performance on a regular cadence, translating data into clear insights, implications, and recommended actions.
• Manage paid media budgets and forecasts, including spend pacing, channel allocation recommendations, ROI considerations, and financial accuracy.
• Drive continuous improvement through test‑and‑learn initiatives, structured experimentation, and application of performance insights.
• Partner with Brand, Creative, and Analytics teams to translate audience insights and consumer behavior into effective media and creative strategies.
• Collaborate closely with Analytics to leverage measurement frameworks, attribution approaches, and reporting to inform optimization and investment decisions.
• Stay current on industry trends, platform...