Senior Paid Media Manager

What You'll Do:

We're looking for a Senior Paid Media Manager to lead multi-channel paid media strategy, execution, and optimization across digital and offline channels. This role is responsible for driving scalable acquisition and pipeline growth through a diversified channel mix, balancing growth with efficiency.

This is a remote position and will report to our VP, Growth Marketing

#LI-Remote

What Your Responsibilities Will Be: ### Lead multi-channel paid strategy

• Own cross-channel strategy and performance across paid social, display, video, affiliates, and offline media
• Drive channel mix optimization to maximize incremental pipeline and revenue impact
• Align channel strategies to personas, segments, and funnel stages

### Drive performance and optimization

• Evaluate and optimize channel performance based on business outcomes (pipeline, revenue, CAC)
• Identify opportunities to improve efficiency and scale across channels
• Evaluate channel contribution and incrementality to inform investment decisions

### Budget ownership and allocation

• Own and optimize a multi-channel media budget, reallocating investment based on incremental returns across channels and segments
• Align channel investment to segment-level pipeline and revenue goals
• Support forecasting and performance planning tied to business outcomes

### Experimentation and growth

• Build and own a structured experimentation roadmap to drive scalable growth
• Test new channels, formats, audiences, and creative strategies

### Cross-functional partnership

• Partner closely with Revenue Marketing, Product Marketing, and Sales to align on growth targets, feedback loops, and performance insights
• Establish strong feedback loops to inform optimization and performance insights
• Ensure tight integration across paid efforts to improve full-funnel performance

What You'll Need to be Successful: * 7-10+ years in performance marketing across multiple paid channels...