Demand Generation Specialist

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for “on behalf.” Because that’s exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe!

Summary

Supports lead-to-MQL programs and website optimization by executing nurture campaigns, maintaining marketing workflows, and helping improve conversion performance across email, web, and automation channels.

This role is a remote role, occasional travel may be required as part of this role.

Key Responsibilities

• Build, launch, and maintain nurture campaigns across email, chat, and related automation programs.
• Support lead scoring, lifecycle management, routing updates, list hygiene, and campaign QA in HubSpot and connected systems.
• Monitor HubSpot-to-Dynamics sync health, flag issues, and help resolve lead flow or routing errors.
• Help manage website updates, including page edits, form checks, CTA updates, and routine QA to ensure the site is working properly.
• Coordinate with agency or contractor partners on assigned web tasks and follow up on timelines and deliverables.
• Partner with Product Marketing to update website copy, campaign pages, and content offers as needed.
• Support SEO, content alignment, and website optimization efforts that improve discoverability and conversion.
• Run tests on emails, landing pages, and forms; track results and share recommendations.
• Pull campaign data, validate lists, and help maintain dashboards and reporting for Marketing and Sales stakeholders.

Requirements

• 3+ years in B2B Marketing Ops, Campaign Ops, or Demand Gen support
• Hands-on HubSpot experience (required); CRM familiarity (Dynamics or similar) a plus
• Exposure to ABM / paid media platforms (e.g., AdRoll, 6sense) and data tools (e.g., Cl...